BCG Matrix is one of the most important and one of the most essential thing to study.To be a management student it is most essential to me.So today I am going to talk about BCG Matrix. So , let's start Boston Consulting Group invented BCG Matrix for the purpose of analysing a company's current market situation.So , I will discuss about the BCG Matrix briefly. BCG Matrix have four components. 1. Star 2. Question mark. 3. Cash cow 4. Dog 1.Star is a situation where market growth is high and market share is also high.It means that a company have some fantastic products. The future demand of the products are high.So the market growth ...
Hello, Welcome to the new blog post that is basically on marketing myopia.Marketing myopia is a very important topic in marketing.It is basically talks about the evaluation of marketing field and how that have been changed overtime.Now is the generation of marketing 4.o and we are far away from the traditional marketing and promotional technics because of the technical enhancement.Tech have changed overtime.In the mean time marketing is also changed.New technology are entered into the market and that are very important today to promote the products and services.Every company should adopt itself with that changes which helps to overcome failures and to retain customers as well as attract the new customers towards their services.Well such technologies are artificial intelligence, chat boat and many more.It totally changes the communication procedure of a firm with their audiences.Marketing myopia is basically on focusing more on products rather then customers which means to develop an ef...
One day I heard about the name digital marketing.After that I want to know about it because this is very interesting to me. Presently I am the final semester student of bba marketing management of Techno India kolkata, a college near wipro saltlake sector 5 kol 91.So let's come to the topic.Digital marketing is a broad thing.Nobody can complete the whole courses easily because of its adoptiveness of modern technology as well as it is a fast changing field because technology is changing so fast.But digital marketing is easy to learn.You should keep up to date about the latest updates of digital marketing topic.Practice is essential to be a digital marketing expert .It is nothing like practice of physics.If you are a student of physics but you dont practice it reguraly you will forget it quickly.So here are some topic you should know to be a digital marketer.The topics are Google adword, social media marketing through facebook ad manager basics, display advertising,email marketing ,...
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