BCG Matrix is one of the most important and one of the most essential thing to study.To be a management student it is most essential to me.So today I am going to talk about BCG Matrix. So , let's start Boston Consulting Group invented BCG Matrix for the purpose of analysing a company's current market situation.So , I will discuss about the BCG Matrix briefly. BCG Matrix have four components. 1. Star 2. Question mark. 3. Cash cow 4. Dog 1.Star is a situation where market growth is high and market share is also high.It means that a company have some fantastic products. The future demand of the products are high.So the market growth ...
Hello, Welcome to the new blog post that is basically on marketing myopia.Marketing myopia is a very important topic in marketing.It is basically talks about the evaluation of marketing field and how that have been changed overtime.Now is the generation of marketing 4.o and we are far away from the traditional marketing and promotional technics because of the technical enhancement.Tech have changed overtime.In the mean time marketing is also changed.New technology are entered into the market and that are very important today to promote the products and services.Every company should adopt itself with that changes which helps to overcome failures and to retain customers as well as attract the new customers towards their services.Well such technologies are artificial intelligence, chat boat and many more.It totally changes the communication procedure of a firm with their audiences.Marketing myopia is basically on focusing more on products rather then customers which means to develop an ef...
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